This is sold as a gag gift for cat owners. It's been my experience with cats is that they are not loath to show their butts. Imagine this scenario: You're wakening from being asleep. You slowly wake up, and the first goddam thing you see is your cat's butt! It sort of shakes your confidence and you expect that the day is not going to get any better. But here's a product to spare you that psychological trauma: https//twinkletush.com Your cat will enjoy this new look too!